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The ambush marketing effort occurs the heels of a protest

London 2012: Doctor. Dre at Center of Olympics Marketing Controversy (Report)

The rapper sent some of his Beats headsets to British and You. S. athletes, but his company is not the state run Olympics partner.

LONDON – Doctor. Dre and his Beats headsets have reached the center of a marketing controversy hassle-free summer months Olympics.

London Olympics planners and the International Olympic Committee have strict rules to protect official sponsors who have minted multi-million dollar deals for the exclusive directly to exploit their association with the event.

The headphone brand is not the state run sponsor of the International Olympic Committee or the London 2012 Olympic Games. Under Olympics sponsorship and marketing rules, it should therefore not get promoted by athletes at the Summer Games.

The IOC issued guidance against so-called “ambush marketing” by non-Olympics marketers before Games. It stated that athletes just weren’t permitted to promote any brand, service or product within a blog or twitter or otherwise on any social media platforms or on any web sites.

But Doctor. Dre’s company sent some high-profile members of the British team special versions of the headsets adorned with the union flag. Among others, British tennis player Laura Robson and diver He Daley have been seen sporting them. Sports player Jack Butland has even been tweeting about them.

Daley was seen on screen-wearing his Beats headsets before synchronized platform diving competition on Mon, an event viewed by seven million at its peak on the BBC.

According to a written report in the Guard, Robson tweeted about receiving her headsets, although the post now appears to have been taken off her Twitter account as did a Twitter post from Butland, which had said: “Love my GB Beats by Dre, inch.

Among You. S. stars, Michael Phelps has been seen using the headsets in the Aquatics Center to help block background noise before backgrounds and help his concentration.

The Guard said the IOC and London organizing committee did not respond to a ask inquire into the situation.

The ambush marketing effort occurs the heels of a protest – initiated by You. S. athletes, including 400 meter sprinter Sanya Richards-Ross – criticizing one rule of the IOC code of conduct. That rule forbids athletes from mentioning their personal sponsors on social media during the Games.

Start Harper, the Olympic 100 meter difficulties champion, posted images on Twitter of her track and field teammates and the statement: “I am privileged to be an Olympian, but #wedemandchange #rule40. inch She also posted images of herself with her recording over her mouth embellished with the words “rule 40.

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